MARKET ENTRY PLANNING
- Distribution strategy
- Price positioning
- Retailer presentation
- Planning out logistics
DISTRIBUTION
- Retailer engagement
- Negotiation of T&C, space, & opening support
- Planning & forecasting
- Onboarding
- Execution of launches
ACCOUNT MANAGEMENT
- Retailer revenue growth strategy
- Trade marketing plan
- Brand training
- Sales analytics
- P&L management
- Forecasting
- Coordination with various supporting agencies.
Why outsource expansion ?
The question of when and where to expand can vary from brand to brand, depending on the category and price positioning. Figuring out which retailers to approach, what terms to negotiate and how to support an international expansion strategy can be a really daunting exercise. We are here to offer our expertise and support this process fully. We take pride in executing the agreed distribution strategy and providing ongoing brand growth support.
BRAND STEWARDSHIP
Our team are brand builders first and foremost, gained from leadership roles in the most iconic beauty brands in the market today, such as Estee Lauder, Lancome, MAC, NARS, Bobbi Brown, Clinique, Morphe, Vichy, etc.
FLEXIBILITY
We adjust our services to your real needs, depending on which market and the number of retailers you want us to manage. We don’t “lock in” clients with lengthy contracts as we are confident in the quality of our service.
EXPERIENCE
Thanks to a team of business development experts, our clients have instant access to 1st class market understanding and retailer relationships.
COSTS
Our calculations estimate that a brand can save between 30% to 50% in A&P costs in their P&L using the Impact Beauty Group business model versus a traditional sales management team.
TIME
In a market where agility is everything, we win time by shortcutting the whole expansion process.
Our Retailer network
